Logo Usage
To maintain consistency and increase brand awareness, ALL uses of the official logo for East Texas Christian Academy must be approved by the ETCA Director of Public Relations PRIOR to use.
Examples include but are not limited to printing, banners, T-shirts, embroidery, athletic use, website and internet use, Athletic Booster club and PTF use and any school organization use.
To obtain the official ETCA logo, please submit a request to Lisa Buchanan, ETCA Director of Public Relations, indicating where and how the logo will be used. If approved, a file of the logo will be sent to you.
To ensure appropriate reproduction quality in printing, only the file provided by the ETCA Director of Public Relations can be used. Logos copied from the website or scanned from other publications will not work and are not permitted.
Logo Guidelines
The official logo for East Texas Christian Academy is as follows:
ETCA rectangle logo
ETCA block logo
The ETCA block logo should only be used when space does not permit the ETCA rectangle logo.
The ETCA logo should not be altered in any way. If the logo is needed at a larger size, it must stay proportional. The ETCA logo may only appear in black, white, ETCA blue OR black and blue together.
The ETCA panther may be used separately, and must stay proportional. The ETCA panther may only appear in black, white or ETCA blue.
ETCA Panther
Official Colors
ETCA colors are blue, black and white.
The official color for ETCA blue is PMS 072C, RGB: 0 0 153 and hexadecimal: 000099 (website). Do not use a tint or use a percentage of the PMS 072C.
Tagline
The official ETCA tagline is Challenging the Mind, Strengthening the Spirit.
The tagline does not need quotations and must be capitalized with the exception of the words the.
The ETCA mission statement is also a tagline: Academics, Character, Excellence
All three words must be capitalized and separated by commas.
School Name
The correct use for the school’s name in all materials is as follows:
• East Texas Christian Academy
• ETCA
Incorrect uses are as follows:
• East Texas Christian
• ET Christian Academy
• Christian Academy
The full name (East Texas Christian Academy) should be used in first reference. Subsequent references may be abbreviated with ETCA.
Legal School Name
The legal school name is East Texas Christian Education, Inc. |
